Below is an article from The Vanguard at Bentley College
Marketing at its
Finest
Well, I was standing at the urinal the other
day. I looked down and to my surprise there was an advertisement for a website,
CampusNut.com. When I have looked down into a urinal I have never seen anything
quite like it (I’m referring to the advertisement). I wanted to congratulate
them on being awarded “Website of the Week.” I don’t think it really
matters what the website has to say, the fact they have such a creative
Marketing strategy is impressive enough. However, if they continue to advertise
in urinals they are only able to reach half of their target audience. I would
suggest other alternatives for women.
As soon as I left the bathroom (after washing my hands, of course) I went to the
website to find out a little bit about who they are, what their mission is and
most importantly exactly who are they targeting. The advertisement is not the
only thing that impressed me. I was also interested by the abundance of
information geared towards “Generation Y,” ages 15-22 years old.
According to their mission statement, CampusNut.com’s main objective is to act
as the “the coolest entertainment and academic destination for Generation Y
because this net-savvy generation needs a relevant voice and wants to have a
forum that they can identify with.” They achieve this by providing informative
and entertaining content written for and by college students. They offer
articles ranging on pop culture, lifestyles, travel, and academic resources such
as book summaries, scholarship databases, college profiles, and college
application essays. If you have a chance, take a look at the website. It might
be useful for some. After all, it is written for us and by us.
Also a quick reminder, the next time you’re standing at a urinal look down (as
opposed to staring at the wall), you’ll never know what you might find.
